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A 1,000 Mile Road Rally Around America's Best-Kept Secret.
The Mille Mitten was an annual, invite-only lap of the state of Michigan in three days and three nights.
Brands went wild for our social reach (1M+) and our outrageous engagement rate (20.1%)
The sixth Mille Mitten took place October 12, 2017. The event is currently on hiatus as we overhaul the experience.