I’m a generalist obsessed with specialties.

I started my career at the intersection of the 2008 financial collapse and Web 2.0. I almost went to law school until a side project went viral and changed my life. Since then, I learned through doing — scaling the viral hit into a content business, creating one of the first influencer brand activations, and most recently servicing iconic, ambitious brands to tell better stories.

Lafayette American is a full-service creative agency in Detroit, started in 2018.

Texts From Last Night launched in 2009 and it continues to grow today. In December 2018, TFLN was inducted into the Library of Congress.

Mille Mitten is an invite-only, 1,000+ mile road rally that laps the state of Michigan in three days and three nights.

I live outside of Detroit and across the river from Manhattan.